Completing a merger, then leading the growth transformation
Engagement: Integration Director, then Transformation Director
The situation
Two flexible-workspace operators had merged into a private-equity-backed group of around 75 buildings. The integration needed finishing and a single brand taking to market — then a step-change in value for the investors.
What we did
As Integration Director, we completed the outstanding integration: launched the merged business under one brand and consolidated two companies onto single platforms — Salesforce for sales, CRM and contracts, and one operational system across the estate — realising around £12m a year of synergies. We then took the Transformation Director role, working with the CEO and C-suite to define and drive a three-year growth strategy: lifting sales, occupancy and rate, reducing customer churn, expanding the estate through new landlord management agreements, and streamlining the back office through finance, HR and cost-reduction workstreams.
The outcome
One integrated business on one brand and one platform, with around £12m a year of synergies banked — and a board-backed three-year plan, targeting a move from roughly £45m to £100m EBITDA, owned and driven from the C-suite. Demanding but supportive private-equity stakeholders throughout.